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A unique platform to invest patient capital behind the most promising
consumer businesses

We focus on early growth businesses in India across consumer brands, retail, healthcare, and consumer-tech companies that we believe we can scale to deliver superior returns.

Pitch to us

Our core purpose

To be the best partner for the next generation of consumer businesses.

India First

Building categories and brands designed for the Indian consumer versus being replicas of western models.

Patient, Long-term Capital

To help Indian start ups think longer term and do the right thing, even if it is detrimental to short term profits.

Building a "Good" Company

To encourage management teams to do build transparency, good governance and right values that create value for ALL stakeholders.

Our core purpose

To be the best partner for the next generation of consumer businesses.

India First

Building categories and brands designed for the Indian consumer versus being replicas of western models.

Patient, Long-term Capital

To help Indian start ups think longer term and do the right thing, even if it is detrimental to short term profits.

Building a "Good" Company

To encourage management teams to do build transparency, good governance and right values that create value for ALL stakeholders.

Our core purpose

To be the best partner for the next generation of consumer businesses.

India First

Building categories and brands designed for the Indian consumer versus being replicas of western models.

Patient, Long-term Capital

To help Indian start ups think longer term and do the right thing, even if it is detrimental to short term profits.

Building a "Good" Company

To encourage management teams to do build transparency, good governance and right values that create value for ALL stakeholders.

Our principles

We partner with you to craft a successful business model that authentically reflects your unique vision.

Best Partner

Invest in companies where we will be the best partner.

Values

The values of our firm are responsibility, ownership, entrepreneurship, innovation and partnership.

Governance

Our firm’s governance principles are based on trust, mutuality and transparency.

Principal Investor

We aim to become the principal investor in our best portfolio companies over time.

Investment focus & goals

Investment focus & goals

Investment focus & goals

12 FLAGS GROUP

A unique platform to invest patient capital behind the most promising consumer businesses.

Contact Us

Careers

Terms & Conditions

12 FLAGS GROUP

A unique platform to invest patient capital behind the most promising consumer businesses.

Contact Us

Careers

Terms & Conditions

12 FLAGS GROUP

A unique platform to invest patient capital behind the most promising consumer businesses.

Contact Us

Careers

Terms & Conditions